Who is the owner of SoulCycle?
SoulCycle Inc. Equinox Group which offers indoor cycling and spinning workout classes. It was founded in 2006, and has operations in the United States and the United Kingdom. In early 2020, before the COVID-19 pandemic, it operated 99 studios. A SoulCycle spokesperson told Business Insider that the downsizing was partially based on “shifts as a result of the pandemic. In early 2020, SoulCycle launched a connected fitness bike to better compete with companies like Peloton. That year, it recorded a $350 million loss due to pandemic-related closures.