What is the controversy with Rad Power Bikes?
In a statement, a spokesperson explained Rad Power Bikes may be forced to cease operations as early as January 2026. The company said it did not anticipate the sudden drop in consumer demand from Covid-era peaks, and it is trying to secure outside partners or funding to an effort to keep the lights on. Rad Power Bikes has revolutionised the e-bike market through its direct-to-consumer model, offering feature-packed and accessible electric bikes that have resonated with a broad audience. By focusing on utility, affordability, and robust design, Rad Power Bikes has become the largest e-bike brand in North America.