What has happened to Nukeproof bikes?
The Frasers Group bought what was left of WiggleCRC in March 2024, and subsequently sold the Nukeproof part on to Belgian Cycling Factory (BCF, which also owns bike brands Eddie Merckx and Ridley) in February 2025. Since then, the brand has been readying itself for a fresh start, and that day is now upon us. After being acquired by BCF following the Chain Reaction Cycles/Wiggle liquidation fallout, Nukeproof is back – and they have a whole new bike to mark the occasion. In late 2023, Nukeproof’s owner WiggleCRC declared that it was bankrupt, after its main investor (Signa Sports United) pulled their funding.Belgian Cycling Factory (BCF), one of Europe’s leading bike manufacturers and the largest in Belgium, has acquired renowned mountain bike brand Nukeproof from Frasers Group – marking a significant step in BCF’s commitment to high-performance cycling.Nukeproof is officially back! After going down with the good ship Chain Reaction and being bought by Belgian Cycling Factory, the first bike has been unveiled in the new age of Nukeproof. Get all of the details through the link in bio.