Who owns Rockrider?
Rockrider is a brand owned by Decathlon, the French sports retail giant, specialising in affordable and durable bicycles. While Decathlon is best known for its wide range of sports equipment, Rockrider focuses specifically on mountain bikes, hybrid bikes, and children’s bikes, offering good value for money. Decathlon (French pronunciation: [dekatlɔ̃]) is a French sporting goods retailer. With 1,817 stores in 79 countries and regions (2024), it is the largest sporting goods retailer in the world.