Is Liv a Giant brand?
In 2008 Giant launched the Liv/Giant sub-brand with products focused exclusively on the female cycling market. In 2014, the Liv/Giant sub-brand was re-branded to Liv. Liv is the women-specific brand launched by Giant Bicycles in 2008, designed by women, for women. Backed by Giant’s world-renowned engineering, Liv bikes are crafted with female geometry, tailored components, and a focus on comfort, performance, and style.Learn more about Liv Liv was founded in 2008. The brand’s founder, Bonnie Tu was unable to find appropriate bike models and equipment for herself at that time, so she caught an opportunity to change the cycling world to become more inclusive and create a global bike brand dedicated to women.
Who is the owner of Liv bikes?
In 2008, Bonnie Tu founded Liv—the world’s first and only comprehensive bike brand dedicated exclusively to women. She knew it was risky to invest in women-first research, design, and engineering. She knew it was unconventional to make bikes, gear, and opportunities that optimize a woman’s power. Liv makes women’s bikes, designed using a global database of body metrics so they’re optimised for the female physique. Liv is the sister company to Giant, so you can be sure that Liv bikes are top quality and available somewhere near you.