Why is Bianchi so expensive?
Bianchi’s higher prices reflect a mix of heritage-driven brand premium, specialized materials and engineering, low-volume manufacturing, premium component spec, and positioning as a performance-luxury bicycle maker rather than a mass-market commodity producer. Bianchi is not owned by Ferrari. The company is part of the Cycleurope Group, which belongs to the Grimaldi Industri AB of Sweden—a global powerhouse in bicycle manufacturing. While Ferrari and Bianchi have collaborated on certain projects in the past, they remain completely separate companies.